The search engine marketing Playbook
The search engine marketing Playbook teaching course teaches you step-by-step processes
to scale pure guests and conversions all through any site.
Hey, I’m Robbie Richards
Over the previous 6+ years, I’ve constructed and executed worthwhile search promoting and advertising campaigns for plenty of of corporations, from small native firms all the best way through which as a lot as Fortune 500 producers.
At first, it was clear crusing. A one-man current (me), with a handful of consumers. Nonetheless, as my firm began to hold on further consumers and the crew grew, points modified….
We didn’t have structured processes spherical any of our core service deliverables. It was a “free-for-all”. We’d all plug in our headphones, log into some devices, pop open a pair spreadsheets…and stare on the show.
“The place do I start?” and “What do I do subsequent?”…
These have been two widespread questions every inside the office, and at dwelling whereas engaged on personal web duties. Whether or not or not it was performing a technical content material materials audit, or developing out a structured key phrase map for a giant shopper. The tip outcome was a TON of wasted time spinning our wheels, in its place of getting shit completed.
So, I started developing out a library of the repeatable processes I used to develop my weblog from zero to a six-figure enterprise, and generate bottom line outcomes for consumers all through dozens of assorted industries, from property administration and marine electronics to B2B SaaS and defamation regulation.
The result is “The search engine marketing Playbook“. One of many in-depth search promoting and advertising teaching packages on the planet.
That’s not a newbies stage course on concept, nevertheless a group of repeatable strategies it’s essential to use to assemble marketable potential items, follow and make workers billable faster, and/or implement immediately to develop what you’re selling.
What’s Included inside the Course?
A library of step-by-step search promoting and advertising processes it’s essential to use to ship fixed
pure guests and conversion good factors for what you’re selling, boss or consumers.
eight Hours of Video
15 Teaching Modules
70+ Over-the-Shoulder Lectures
15+ Pre-Constructed Templates
OVER 70 VIDEO LECTURES
The course is broken down into 15 hyper-focused modules containing over 8hrs of academic video tutorials.
ACCESS TO ALL THE TEMPLATES
Dozens of templates along with Content material materials Audit Dashboards, Content material materials Calendars, Advertising marketing campaign Trackers and additional.
STEP-BY-STEP PROCESS DOCS
A library of PDF checklists and course of paperwork it’s essential to use to adjust to course supplies and follow your crew.
No fluff proper right here. You’ll watch over my shoulder as I apply the course supplies on precise internet sites all through completely completely different industries.
PROCESSES THAT GET RESULTS
The exact processes I’ve used to develop my enterprise, get bottom line outcomes for consumers, and help completely different entrepreneurs.
PRIVATE SLACK COMMUNITY
Members access a personal Slack channel. Collaborate with completely different school college students, and get your questions answered.
You’ll Moreover Get Lifetime Entry to a
Rising Library of Playbooks…
Step-by-step processes to land
pure guests and conversions wins
inside 60-90 days.
Audit Targets & Penalty Analysis
Accumulating Your Indexable Content material materials
Mapping Net page-Diploma Information Elements
Assigning Movement Objects & Strategies
Uncover Key phrase Opps & Content material materials Gaps
A repeatable system to hold out
educated content material materials audits that drive fast
and future pure progress.
Extract Present Key phrase Information
Assemble a Key phrase Subject Baseline
Prioritize Your Key phrase Shortlist
Grasp Content material materials Relaunch Methods
Measure Advertising marketing campaign Effectivity
A framework which will quickly take
you from clear slate to actionable content material materials calendar, for any site.
Faculty college students will get to request and vote on new playbook issues.
The target is in order so as to add 2-Three new playbooks a yr.
Robbie Richards – The search engine marketing Playbook: Films, docs