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Digital advertising and marketing has been round for over 30 years, however entrepreneurs are solely now beginning to think about its elements holistically. A advertising and marketing know-how stack is the set of instruments that your advertising and marketing group makes use of to plan, execute, and measure all features of your advertising and marketing targets. With the explosion of recent capabilities, distributors, and applied sciences on this house, it’s extra essential than ever to rigorously select your elements and construct the stack that’s proper on your group. On this course, Dave Sales space walks you thru a framework that examines the roles and advantages of every “layer” within the stack—acquisition by means of advertising and marketing and promoting, digital experiences and clickstream measurement, the again workplace features, and evaluation. Learn the way these applied sciences will help you drive engagement, measure outcomes, improve gross sales, and enhance buyer relationships.
NOTE: Whereas particular software program and platforms aren’t endorsed, you will note how instruments like a buyer relationship administration system and internet analytics work in a profitable advertising and marketing combine.
- What’s digital advertising and marketing?
- Understanding the advertising and marketing information being generated
- Reaching clients through digital channels like social, search, and show
- Working with digital experiences
- Promoting on-line with ecommerce
- Going cell
- Measuring and optimizing with testing and analytics
- Operating and working a enterprise with know-how
- Storing and extracting information
- Studying and predicting with information exploration and modeling